{"id":27398,"date":"2025-12-30T09:00:00","date_gmt":"2025-12-30T12:00:00","guid":{"rendered":"https:\/\/sergiolapegue.com\/site\/?p=27398"},"modified":"2025-12-30T02:28:01","modified_gmt":"2025-12-30T05:28:01","slug":"ex-ganador-de-gran-hermano-crea-una-plataforma-escencial-para-marcas-e-influencers","status":"publish","type":"post","link":"https:\/\/sergiolapegue.com\/site\/2025\/12\/30\/ex-ganador-de-gran-hermano-crea-una-plataforma-escencial-para-marcas-e-influencers\/","title":{"rendered":"EX GANADOR DE GRAN HERMANO CREA UNA PLATAFORMA ESCENCIAL PARA MARCAS E INFLUENCERS"},"content":{"rendered":"\n<p>Rodrigo Fern\u00e1ndez Rumi&nbsp;(Victoria, Entre R\u00edos, 1993) no se limit\u00f3 a la fama temprana que le dio ser el&nbsp;ganador m\u00e1s joven de&nbsp;Gran Hermano&nbsp;(2012). Tras su paso por el&nbsp;reality, eligi\u00f3 el camino del trabajo duro y la formaci\u00f3n: vivi\u00f3 en Suiza limpiando establos y en Los \u00c1ngeles trabajando como mesero para pagarse sus clases de actuaci\u00f3n. Ese esfuerzo lo catapult\u00f3 a convertirse en actor de Disney Latinoam\u00e9rica, participando en ficciones como&nbsp;Disney BIA&nbsp;y&nbsp;L-Pop, instal\u00e1ndose como un gal\u00e1n juvenil a nivel internacional.<\/p>\n\n\n\n<p>Combinando su experiencia en el medio art\u00edstico, el&nbsp;know-how&nbsp;del mundo digital y una visi\u00f3n empresarial, hoy lanza&nbsp;MyAnnita.com. Esta plataforma es la&nbsp;primera agencia de&nbsp;influencers&nbsp;virtual y automatizada de Argentina, creada para solucionar un problema com\u00fan: la falta de seguridad y transparencia en los acuerdos entre creadores de contenido y marcas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"847\" height=\"1000\" src=\"https:\/\/sergiolapegue.com\/site\/wp-content\/uploads\/2025\/12\/Ex-ganador-de-gran-hermano.jpg\" alt=\"\" class=\"wp-image-27399\" srcset=\"https:\/\/sergiolapegue.com\/site\/wp-content\/uploads\/2025\/12\/Ex-ganador-de-gran-hermano.jpg 847w, https:\/\/sergiolapegue.com\/site\/wp-content\/uploads\/2025\/12\/Ex-ganador-de-gran-hermano-254x300.jpg 254w, https:\/\/sergiolapegue.com\/site\/wp-content\/uploads\/2025\/12\/Ex-ganador-de-gran-hermano-768x907.jpg 768w, https:\/\/sergiolapegue.com\/site\/wp-content\/uploads\/2025\/12\/Ex-ganador-de-gran-hermano-356x420.jpg 356w, https:\/\/sergiolapegue.com\/site\/wp-content\/uploads\/2025\/12\/Ex-ganador-de-gran-hermano-696x822.jpg 696w\" sizes=\"auto, (max-width: 847px) 100vw, 847px\" \/><\/figure>\n\n\n\n<p><strong>La Plataforma que &#8220;Cuida el Dinero y el Trabajo&#8221;<\/strong><\/p>\n\n\n\n<p>La idea de&nbsp;MyAnnita&nbsp;surgi\u00f3 durante la pandemia, cuando Rodrigo gestionaba campa\u00f1as y not\u00f3 la informalidad del sector. Su objetivo fue dise\u00f1ar un sistema&nbsp;claro, seguro y sin acuerdos improvisados.<\/p>\n\n\n\n<p>En la pr\u00e1ctica,&nbsp;MyAnnita&nbsp;permite que cualquier marca o persona contrate influencers&nbsp;de forma directa y en segundos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Para las marcas:<\/strong>\u00a0Publican su necesidad, eligen al creador, y pagan primero. El dinero queda protegido hasta que el\u00a0influencer\u00a0entregue el contenido y el trabajo sea aprobado.<\/li>\n\n\n\n<li><strong>Para los\u00a0influencers:<\/strong>\u00a0Solo reciben propuestas si el pago est\u00e1 asegurado. Tienen claridad total en fechas y reglas, y cobran sin riesgo si cumplen con lo solicitado.<\/li>\n<\/ul>\n\n\n\n<p>En pocas palabras:&nbsp;&#8220;MyAnnita cuida el dinero de la marca y cuida el trabajo del influencer&#8221;.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/sergiolapegue.com\/site\/wp-content\/uploads\/2025\/12\/Ex-ganador-de-gran-hermano-2.jpg\" alt=\"\" class=\"wp-image-27400\" style=\"width:340px;height:auto\" srcset=\"https:\/\/sergiolapegue.com\/site\/wp-content\/uploads\/2025\/12\/Ex-ganador-de-gran-hermano-2.jpg 500w, https:\/\/sergiolapegue.com\/site\/wp-content\/uploads\/2025\/12\/Ex-ganador-de-gran-hermano-2-300x300.jpg 300w, https:\/\/sergiolapegue.com\/site\/wp-content\/uploads\/2025\/12\/Ex-ganador-de-gran-hermano-2-150x150.jpg 150w, https:\/\/sergiolapegue.com\/site\/wp-content\/uploads\/2025\/12\/Ex-ganador-de-gran-hermano-2-420x420.jpg 420w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure>\n\n\n\n<p>El lanzamiento ha tenido una tracci\u00f3n inmediata: en las primeras dos semanas,&nbsp;m\u00e1s de 600&nbsp;influencers&nbsp;y&nbsp;microinfluencers&nbsp;ya conectaron sus perfiles (Instagram o TikTok) a la plataforma. En las pr\u00f3ximas semanas comenzar\u00e1 la etapa de incorporaci\u00f3n de marcas para potenciar su visibilidad local. Rodrigo Fern\u00e1ndez Rumi vive actualmente entre Madrid y Argentina, gestionando la expansi\u00f3n de este proyecto que busca sentar nuevas bases en el mercado digital.<\/p>\n\n\n\n<p><strong>Instagram:<\/strong> @soymyannita<\/p>\n\n\n\n<p><strong>Web oficial:<\/strong> <a href=\"https:\/\/myannita.com\">https:\/\/myannita.com<\/a><\/p>\n\n\n\n<p>Gracias Kevin Melgar Prensa por hacernos llegar la gacetilla de prensa del lanzamiento de la primera agencia virtual creada por Rodrigo Fern\u00e1ndez Rumi.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rodrigo Fern\u00e1ndez Rumi&nbsp;(Victoria, Entre R\u00edos, 1993) no se limit\u00f3 a la fama temprana que le dio ser el&nbsp;ganador m\u00e1s joven de&nbsp;Gran Hermano&nbsp;(2012). Tras su paso por el&nbsp;reality, eligi\u00f3 el camino del trabajo duro y la formaci\u00f3n: vivi\u00f3 en Suiza limpiando establos y en Los \u00c1ngeles trabajando como mesero para pagarse sus clases de actuaci\u00f3n. Ese [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":27401,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,39],"tags":[],"class_list":{"0":"post-27398","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actualidad","8":"category-interes-general"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EX GANADOR DE GRAN HERMANO CREA UNA PLATAFORMA ESCENCIAL PARA MARCAS E INFLUENCERS - Sergio Lapegue<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sergiolapegue.com\/site\/2025\/12\/30\/ex-ganador-de-gran-hermano-crea-una-plataforma-escencial-para-marcas-e-influencers\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EX GANADOR DE GRAN HERMANO CREA UNA PLATAFORMA ESCENCIAL PARA MARCAS E INFLUENCERS - Sergio Lapegue\" \/>\n<meta property=\"og:description\" content=\"Rodrigo Fern\u00e1ndez Rumi&nbsp;(Victoria, Entre R\u00edos, 1993) no se limit\u00f3 a la fama temprana que le dio ser el&nbsp;ganador m\u00e1s joven de&nbsp;Gran Hermano&nbsp;(2012). Tras su paso por el&nbsp;reality, eligi\u00f3 el camino del trabajo duro y la formaci\u00f3n: vivi\u00f3 en Suiza limpiando establos y en Los \u00c1ngeles trabajando como mesero para pagarse sus clases de actuaci\u00f3n. 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