{"id":23979,"date":"2025-07-18T09:37:00","date_gmt":"2025-07-18T12:37:00","guid":{"rendered":"https:\/\/sergiolapegue.com\/site\/?p=23979"},"modified":"2025-07-11T15:42:30","modified_gmt":"2025-07-11T18:42:30","slug":"hay-un-tinder-de-libros-como-funciona","status":"publish","type":"post","link":"https:\/\/sergiolapegue.com\/site\/2025\/07\/18\/hay-un-tinder-de-libros-como-funciona\/","title":{"rendered":"Hay un &#8220;Tinder de libros&#8221;\u2026 \u00bfC\u00f3mo funciona?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Con una modesta inversi\u00f3n inicial, el periodista, publicista y licenciado en Letras Nacho Damiano cre\u00f3 <a href=\"https:\/\/www.instagram.com\/piladelibros\/\" target=\"_blank\" rel=\"noreferrer noopener\">@piladelibros<\/a>, una red social argentina pensada para hacer circular libros entre lectores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La plataforma, nacida en plena pandemia, permite crear un perfil, cargar los libros que se ofrecen y los que se desean recibir, y coordinar intercambios con otros usuarios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El sistema funciona como un &#8220;Tinder literario&#8221;. Cada coincidencia puede derivar en un intercambio y, en algunos casos, hasta se han formado parejas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pila de Libros tiene dos modalidades de uso. La gratuita permite subir dos libros y solicitar hasta dos intercambios por mes. La versi\u00f3n paga, que se lanz\u00f3 hace menos de un mes y ya cuenta con unos 200 usuarios, habilita intercambios y cargas ilimitadas, adem\u00e1s de dar acceso a un club de beneficios con descuentos en editoriales, librer\u00edas, talleres, productos de ocio e indumentaria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El costo de esta suscripci\u00f3n es de $6.499 mensuales, y seg\u00fan Damiano, &#8220;la idea es que la cuota se pague pr\u00e1cticamente sola&#8221; gracias a los beneficios que incluye. Hoy, la plataforma factura cerca de $1 mill\u00f3n por mes solo por este concepto. Si bien ya recuper\u00f3 la inversi\u00f3n inicial, el camino hacia la rentabilidad sostenida todav\u00eda est\u00e1 en desarrollo.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/sergiolapegue.com\/site\/wp-content\/uploads\/2025\/07\/tinde-de-libros01-1024x576.webp\" alt=\"\" class=\"wp-image-23980\" srcset=\"https:\/\/sergiolapegue.com\/site\/wp-content\/uploads\/2025\/07\/tinde-de-libros01-1024x576.webp 1024w, https:\/\/sergiolapegue.com\/site\/wp-content\/uploads\/2025\/07\/tinde-de-libros01-300x169.webp 300w, https:\/\/sergiolapegue.com\/site\/wp-content\/uploads\/2025\/07\/tinde-de-libros01-768x432.webp 768w, https:\/\/sergiolapegue.com\/site\/wp-content\/uploads\/2025\/07\/tinde-de-libros01-747x420.webp 747w, https:\/\/sergiolapegue.com\/site\/wp-content\/uploads\/2025\/07\/tinde-de-libros01-696x392.webp 696w, https:\/\/sergiolapegue.com\/site\/wp-content\/uploads\/2025\/07\/tinde-de-libros01-1068x601.webp 1068w, https:\/\/sergiolapegue.com\/site\/wp-content\/uploads\/2025\/07\/tinde-de-libros01.webp 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Aunque el intercambio de libros f\u00edsicos entre particulares siempre existi\u00f3, Damiano subraya que el valor diferencial de Pila de Libros est\u00e1 en la comunidad que logr\u00f3 construir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La mayor\u00eda de los usuarios de la plataforma son mujeres de entre 20 y 45 a\u00f1os, lectoras activas y curiosas. En cuanto a los g\u00e9neros, la diversidad manda: desde cl\u00e1sicos como Garc\u00eda M\u00e1rquez hasta Stephen King o la contempor\u00e1nea nobel Han Kang.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En el corto plazo, la plataforma sumar\u00e1 un chat interno, notificaciones y nuevas funcionalidades orientadas a consolidar su perfil de &#8220;red social de lectores&#8221;. La idea es que los usuarios puedan expresar sus gustos, compartir rese\u00f1as y recomendaciones.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con una modesta inversi\u00f3n inicial, el periodista, publicista y licenciado en Letras Nacho Damiano cre\u00f3 @piladelibros, una red social argentina pensada para hacer circular libros entre lectores. La plataforma, nacida en plena pandemia, permite crear un perfil, cargar los libros que se ofrecen y los que se desean recibir, y coordinar intercambios con otros usuarios. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":23981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[233,4411,104,3932,620,2376,1837],"class_list":["post-23979","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualidad","tag-app","tag-letras","tag-libros","tag-periodista","tag-plataforma","tag-publicidad","tag-tinder"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hay un &quot;Tinder de libros&quot;\u2026 \u00bfC\u00f3mo funciona? - Sergio Lapegue<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sergiolapegue.com\/site\/2025\/07\/18\/hay-un-tinder-de-libros-como-funciona\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hay un &quot;Tinder de libros&quot;\u2026 \u00bfC\u00f3mo funciona? - Sergio Lapegue\" \/>\n<meta property=\"og:description\" content=\"Con una modesta inversi\u00f3n inicial, el periodista, publicista y licenciado en Letras Nacho Damiano cre\u00f3 @piladelibros, una red social argentina pensada para hacer circular libros entre lectores. La plataforma, nacida en plena pandemia, permite crear un perfil, cargar los libros que se ofrecen y los que se desean recibir, y coordinar intercambios con otros usuarios. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sergiolapegue.com\/site\/2025\/07\/18\/hay-un-tinder-de-libros-como-funciona\/\" \/>\n<meta property=\"og:site_name\" content=\"Sergio Lapegue\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/sergiolapegue\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-18T12:37:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sergiolapegue.com\/site\/wp-content\/uploads\/2025\/07\/tinde-de-libros02.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"544\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Leonardo Monta\u00f1a\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/soytoto81\" \/>\n<meta name=\"twitter:site\" content=\"@sergiolapegue\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leonardo Monta\u00f1a\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sergiolapegue.com\\\/site\\\/2025\\\/07\\\/18\\\/hay-un-tinder-de-libros-como-funciona\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sergiolapegue.com\\\/site\\\/2025\\\/07\\\/18\\\/hay-un-tinder-de-libros-como-funciona\\\/\"},\"author\":{\"name\":\"Leonardo Monta\u00f1a\",\"@id\":\"https:\\\/\\\/sergiolapegue.com\\\/site\\\/#\\\/schema\\\/person\\\/00adf937d010c7f79a180dc4916a40e0\"},\"headline\":\"Hay un &#8220;Tinder de libros&#8221;\u2026 \u00bfC\u00f3mo funciona?\",\"datePublished\":\"2025-07-18T12:37:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sergiolapegue.com\\\/site\\\/2025\\\/07\\\/18\\\/hay-un-tinder-de-libros-como-funciona\\\/\"},\"wordCount\":330,\"publisher\":{\"@id\":\"https:\\\/\\\/sergiolapegue.com\\\/site\\\/#\\\/schema\\\/person\\\/083aeceeb0734cd166779ea6c0551a37\"},\"image\":{\"@id\":\"https:\\\/\\\/sergiolapegue.com\\\/site\\\/2025\\\/07\\\/18\\\/hay-un-tinder-de-libros-como-funciona\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sergiolapegue.com\\\/site\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/tinde-de-libros02.webp\",\"keywords\":[\"app\",\"letras\",\"libros\",\"periodista\",\"plataforma\",\"publicidad\",\"tinder\"],\"articleSection\":[\"Actualidad\"],\"inLanguage\":\"es-AR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sergiolapegue.com\\\/site\\\/2025\\\/07\\\/18\\\/hay-un-tinder-de-libros-como-funciona\\\/\",\"url\":\"https:\\\/\\\/sergiolapegue.com\\\/site\\\/2025\\\/07\\\/18\\\/hay-un-tinder-de-libros-como-funciona\\\/\",\"name\":\"Hay un \\\"Tinder de libros\\\"\u2026 \u00bfC\u00f3mo funciona? 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