Lucciano\u2019s anuncia una importante novedad para la marca: el lanzamiento de su primera l\u00ednea de tabletas de chocolate premium.<\/p>\n\n\n\n
A continuaci\u00f3n, algunos destacados:<\/p>\n\n\n\n
\n
Se trata de una l\u00ednea desarrollada con chocolate belga de primera calidad y m\u00e1s de\u00a0diez variedades, que incluyen sabores como 70% cacao, chocolate con dulce de leche, pistacchio y opciones sin az\u00facar agregado.<\/li>\n\n\n\n
El dise\u00f1o de packaging se inspira en\u00a0\u201cL\u2019Hotel del Cioccolato\u201d, una identidad visual que remite al lujo europeo y al concepto de regalo gourmet.<\/li>\n\n\n\n
El producto estar\u00e1 disponible desde el\u00a022 de mayo en todas las sucursales Lucciano\u2019s\u00a0del pa\u00eds, y en una segunda etapa llegar\u00e1 al canal retail y a mercados internacionales.<\/li>\n\n\n\n
La campa\u00f1a de lanzamiento apuesta por una est\u00e9tica de moda editorial, reforzando la narrativa de\u00a0lujo, elegancia y atenci\u00f3n al detalle.<\/li>\n<\/ul>\n\n\n\n
El anuncio refleja un nuevo paso en la diversificaci\u00f3n de productos de Lucciano\u2019s, con foco en conquistar el universo gourmet a nivel global.<\/p>\n\n\n\n
Lucciano\u2019s se expande en el segmento gourmet y lanza su primera l\u00ednea de tabletas de chocolate premium<\/p>\n\n\n\n
Lucciano\u2019s, la marca argentina reconocida por su crecimiento sostenido en el mercado del helado artesanal premium lanza su nueva l\u00ednea de tabletas de chocolate de alta calidad, un desarrollo que consolida su estrategia de diversificaci\u00f3n de productos con proyecci\u00f3n regional e internacional.<\/p>\n\n\n\n
Este lanzamiento marca la entrada de la empresa en una nueva categor\u00eda dentro del universo gourmet, y responde a una planificaci\u00f3n de expansi\u00f3n que comenz\u00f3 con la apertura de nuevos mercados internacionales y la incorporaci\u00f3n de productos para el canal retail.<\/p>\n\n\n\n<\/figure>\n\n\n\n
UNA PROPUESTA PENSADA PARA COMPETIR EN EL MERCADO GLOBAL<\/strong><\/p>\n\n\n\n
Las nuevas tabletas fueron desarrolladas con chocolate belga de primera calidad y m\u00e1s de diez variedades que combinan sabores tradicionales y combinaciones sofisticadas. Est\u00e1n pensadas para competir en el segmento premium frente a marcas globales consolidadas, con foco en los atributos que ya posicionaron a Lucciano\u2019s en el rubro heladero: materia prima de excelencia, innovaci\u00f3n constante y est\u00e9tica diferencial.<\/p>\n\n\n\n
Las variedades incluyen opciones como chocolate con leche y almendras, 70% cacao, chocolate con dulce de leche, pistacchio, chocolate blanco con frutos del bosque, y versiones sin az\u00facar agregado.<\/p>\n\n\n\n
El dise\u00f1o de packaging responde al concepto visual de \u201cL\u2019Hotel del Cioccolato\u201d, una identidad que refuerza el posicionamiento de marca en el terreno del lujo accesible y el regalo gourmet. El envase incorpora detalles dorados, texturas premium y una est\u00e9tica que remite al universo hotelero europeo.<\/p>\n\n\n\n<\/figure>\n\n\n\n
ESTRATEGIA COMERCIAL: DEL CANAL PROPIO AL RETAIL<\/strong><\/p>\n\n\n\n
El producto se lanzar\u00e1 de forma exclusiva en sucursales Lucciano\u2019s de todo el pa\u00eds a partir del 22 de mayo, con una segunda etapa que contempla su incorporaci\u00f3n al canal retail y su ingreso a mercados internacionales.<\/p>\n\n\n\n
CAMPA\u00d1A DE LANZAMIENTO<\/strong><\/p>\n\n\n\n
La campa\u00f1a, protagonizada por una modelo en clave editorial y est\u00e9tica de revista de moda, combina im\u00e1genes de alto impacto visual con acciones digitales y tradicionales en las principales ciudades del pa\u00eds. El universo de L\u2019Hotel del Cioccolato se traduce en una narrativa que conecta con el mundo de lujo, elegancia y atenci\u00f3n al detalle.<\/p>\n\n\n\n
ACERCA DE LUCCIANO\u00b4S<\/strong><\/p>\n\n\n\n
Lucciano\u2019s es una empresa argentina de helados artesanales premium que ha logrado posicionarse como una de las m\u00e1s importantes a nivel internacional. Fundada en 2011 por Daniel y Christian Otero, la marca ha crecido r\u00e1pidamente, con m\u00e1s de 85 locales en Argentina, Estados Unidos, Italia, Espa\u00f1a y Uruguay. Lucciano\u2019s destaca por su compromiso con la calidad de sus productos y su innovaci\u00f3n constante en el dise\u00f1o de sus tiendas. La marca sigue expandi\u00e9ndose, llevando sus destacados sabores a nuevos mercados y consolid\u00e1ndose como l\u00edder en la industria del helado artesanal.<\/p>\n\n\n\n<\/figure>\n\n\n\n
LOCALES DE LUCCIANO\u00b4S EN NUESTRO PA\u00cdS<\/strong><\/p>\n\n\n\n
Abasto Shopping<\/strong><\/p>\n\n\n\n
AV. CORRIENTES 3246 Nivel 2 Local 54, CABA<\/p>\n\n\n\n
Abasto Shopping 2<\/strong><\/p>\n\n\n\n
Av. Corrientes 3274 Nivel 3 Local 22, CABA<\/p>\n\n\n\n
HONDURAS<\/strong><\/p>\n\n\n\n
HONDURAS 4881<\/p>\n\n\n\n
DEVOTO<\/strong><\/p>\n\n\n\n
Fern\u00e1ndez de Enciso 3979, CABA<\/p>\n\n\n\n
RECOLETA<\/strong><\/p>\n\n\n\n
LARREA 1557<\/p>\n\n\n\n
AG\u00dcERO<\/strong><\/p>\n\n\n\n
AV.SANTA FE 2876<\/p>\n\n\n\n
PUERTO MADERO<\/strong><\/p>\n\n\n\n
ALICIA MOREAU DE JUSTO 390, CABA<\/p>\n\n\n\n
CABALLITO<\/strong><\/p>\n\n\n\n
AV. PEDRO GOYENA 1602<\/p>\n\n\n\n
PARQUE RIVADAVIA<\/strong><\/p>\n\n\n\n
AV. RIVADAVIA 4950, CABA<\/p>\n\n\n\n
LIBERTADOR<\/strong><\/p>\n\n\n\n
LIBERTADOR 6021 y JURAMENTO, CABA<\/p>\n\n\n\n
VILLA URQUIZA<\/strong><\/p>\n\n\n\n
Holmberg 1932, VILLA URQUIZA<\/p>\n\n\n\n
Villa Luro<\/strong><\/p>\n\n\n\n
Corvalan 66, Villa Luro, CABA<\/p>\n\n\n\n
COGHLAN<\/strong><\/p>\n\n\n\n
Washington 3480, CABA<\/p>\n\n\n\n
Ca\u00f1itas<\/strong><\/p>\n\n\n\n
Baez 216, CABA<\/p>\n\n\n\n
Colegiales<\/strong><\/p>\n\n\n\n
Av. Elcano 3385, CABA<\/p>\n\n\n\n
Nu\u00f1ez<\/strong><\/p>\n\n\n\n
Av. Comodoro Mart\u00edn Rivadavia 2365, CABA<\/p>\n\n\n\n
Belgrano R<\/strong><\/p>\n\n\n\n
Aperturas<\/p>\n\n\n\n
Galer\u00edas Pacifico<\/strong><\/p>\n\n\n\n
Florida 737, Planta Subsuelo, Local 1-13, CABA.<\/p>\n\n\n\n
San Telmo<\/strong><\/p>\n\n\n\n
Defensa 998, San Telmo, CABA<\/p>\n\n\n\n
MARTINEZ<\/strong><\/p>\n\n\n\n
AV LIBERTADOR 14141, GBA<\/p>\n\n\n\n
OLIVOS<\/strong><\/p>\n\n\n\n
CORRIENTES 461, GBA<\/p>\n\n\n\n
PARQUE AVELLANEDA SHOPPING<\/strong><\/p>\n\n\n\n
AV. DR. RICARDO BALB\u00cdN KM 9 PISO 1, GBA<\/p>\n\n\n\n
ITUZAING\u00d3<\/strong><\/p>\n\n\n\n
AV SANTA ROSA 1494, GBA<\/p>\n\n\n\n
Adrogu\u00e9<\/strong><\/p>\n\n\n\n
Esteban Adrogu\u00e9 1098<\/p>\n\n\n\n
SAN MIGUEL<\/strong><\/p>\n\n\n\n
Av. Pres. Juan Domingo Per\u00f3n 291, San Miguel, Buenos Aires<\/p>\n\n\n\n
PARQUE LELOIR<\/strong><\/p>\n\n\n\n
Martin Fierro 3351<\/p>\n\n\n\n
Quilmes<\/strong><\/p>\n\n\n\n
Col\u00f3n 263, Quilmes<\/p>\n\n\n\n
NORDELTA<\/strong><\/p>\n\n\n\n
AV. DE LOS LAGOS 7010 “307”, PCIA BS AS<\/p>\n\n\n\n
BAXAR MERCADO<\/strong><\/p>\n\n\n\n
CALLE 50 536 ENTRE CALLE 5 Y 6, LA PLATA<\/p>\n\n\n\n
LA PLATA<\/strong><\/p>\n\n\n\n
DIAGONAL 74 ESQUINA 49, PCIA BS AS<\/p>\n\n\n\n
PILAR<\/strong><\/p>\n\n\n\n
PANAMERICANA KM 50, SHOPPING TORRES DEL SOL, PILAR<\/p>\n\n\n\n
Dark City Bell<\/strong><\/p>\n\n\n\n
Camino Gral. Manuel Belgrano 515, City Bell<\/p>\n\n\n\n
LAS LOMITAS<\/strong><\/p>\n\n\n\n
MITRE 196, LOMAS DE ZAMORA, PCIA BS AS<\/p>\n\n\n\n
Campana<\/strong><\/p>\n\n\n\n
Av. Int. Jorge Ruben Varela 360<\/p>\n\n\n\n
Caseros<\/strong><\/p>\n\n\n\n
Gral. Manuel Belgrano 4785, Caseros<\/p>\n\n\n\n
TANDIL<\/strong><\/p>\n\n\n\n
Av. Espa\u00f1a 798, Tandil<\/p>\n\n\n\n
Bah\u00eda Blanca<\/strong><\/p>\n\n\n\n
Av. Leandro Niceforo Alem 293, Bah\u00eda Blanca<\/p>\n\n\n\n
Central Store<\/strong><\/p>\n\n\n\n
Calle 7 entre 6 y 9, Parque Industrial General Savio<\/p>\n\n\n\n
ALEM<\/strong><\/p>\n\n\n\n
LEANDRO N. ALEM 3704, MAR DEL PLATA<\/p>\n\n\n\n
PASEO ALDREY SHOPPING<\/strong><\/p>\n\n\n\n
SARMIENTO 2685 “237”, MAR DEL PLATA<\/p>\n\n\n\n
CONSTITUCI\u00d3N<\/strong><\/p>\n\n\n\n
CONSTITUCION 5001, MAR DEL PLATA<\/p>\n\n\n\n
LOS GALLEGOS MALL<\/strong><\/p>\n\n\n\n
CATAMARCA 1880 “113”, MAR DEL PLATA<\/p>\n\n\n\n
G\u00dcEMES<\/strong><\/p>\n\n\n\n
GUEMES 2705 “5”, MAR DEL PLATA<\/p>\n\n\n\n
PASO<\/strong><\/p>\n\n\n\n
AV. PASO 2002, MAR DEL PLATA<\/p>\n\n\n\n
VARESE<\/strong><\/p>\n\n\n\n
LEANDRO N ALEM 2427, LOC. 1, MAR DEL PLATA<\/p>\n\n\n\n
CARIL\u00d3<\/strong><\/p>\n\n\n\n
CASTA\u00d1O 244<\/p>\n\n\n\n
Pinamar<\/strong><\/p>\n\n\n\n
Av. Bunge 149, Pinamar, Buenos Aires<\/p>\n\n\n\n
Mar de las Pampas<\/strong><\/p>\n\n\n\n
Avenida El Lucero 423, Mar de las Pampas<\/p>\n\n\n\n
Villa Gesell<\/strong><\/p>\n\n\n\n
Av. Buenos Aires 210, Villa Gesell, PCIA BS AS<\/p>\n\n\n\n
Lucciano\u2019s anuncia una importante novedad para la marca: el lanzamiento de su primera l\u00ednea de tabletas de chocolate premium. A continuaci\u00f3n, algunos destacados: El anuncio refleja un nuevo paso en la diversificaci\u00f3n de productos de Lucciano\u2019s, con foco en conquistar el universo gourmet a nivel global. Lucciano\u2019s se expande en el segmento gourmet y lanza su primera l\u00ednea […]<\/p>\n","protected":false},"author":3,"featured_media":23245,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,39],"tags":[],"class_list":{"0":"post-23241","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actualidad","8":"category-interes-general"},"yoast_head":"\n
LUCCIANO\u00b4S - Sergio Lapegue<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sergiolapegue.com\/site\/2025\/06\/05\/luccianos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LUCCIANO\u00b4S - Sergio Lapegue\" \/>\n<meta property=\"og:description\" content=\"Lucciano\u2019s anuncia una importante novedad para la marca: el lanzamiento de su primera l\u00ednea de tabletas de chocolate premium. A continuaci\u00f3n, algunos destacados: El anuncio refleja un nuevo paso en la diversificaci\u00f3n de productos de Lucciano\u2019s, con foco en conquistar el universo gourmet a nivel global. 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