{"id":20826,"date":"2025-02-17T12:42:00","date_gmt":"2025-02-17T15:42:00","guid":{"rendered":"https:\/\/sergiolapegue.com\/site\/?p=20826"},"modified":"2025-02-14T16:55:51","modified_gmt":"2025-02-14T19:55:51","slug":"que-buscamos-y-compramos-los-argentinos-en-el-2024","status":"publish","type":"post","link":"https:\/\/sergiolapegue.com\/site\/2025\/02\/17\/que-buscamos-y-compramos-los-argentinos-en-el-2024\/","title":{"rendered":"Qu\u00e9 buscamos y compramos los argentinos en el 2024"},"content":{"rendered":"\n

Mercado Libre present\u00f3 una nueva edici\u00f3n de MELI Trends<\/strong>, el informe que explora c\u00f3mo los h\u00e1bitos de consumo de los argentinos en la plataforma reflejaron las tendencias del 2024. A lo largo del a\u00f1o, e impulsado por una reactivaci\u00f3n del consumo en los \u00faltimos meses, Mercado Libre sigui\u00f3 siendo la plataforma preferida por millones de compradores digitales.<\/p>\n\n\n\n

\u201cMercado Libre se convirti\u00f3 en el term\u00f3metro de consumo de los argentinos. Lo que buscamos y compramos dice mucho de nosotros. MELI Trends refleja las tendencias que marcaron el 2024 y muestra c\u00f3mo evolucionan nuestros h\u00e1bitos. Este informe ya es un cl\u00e1sico de cada comienzo de a\u00f1o y una referencia para entender c\u00f3mo consumimos en Argentina y la regi\u00f3n.\u201d<\/em>, dijo Adrian Ecker<\/strong>, Country Manager Argentina de Mercado Libre.<\/p>\n\n\n\n

El informe destaca c\u00f3mo el inter\u00e9s por las tendencias se reflejaron en las b\u00fasquedas de los usuarios<\/strong>, por ejemplo, en el crecimiento de b\u00fasquedas de “Franco Colapinto<\/strong>“, “Williams<\/strong>“, que estuvieron dentro del top de 10 b\u00fasquedas de la categor\u00eda moda y deportes<\/strong>, y el crecimiento de ventas de su auto a escala tras su debut en la F\u00f3rmula 1. <\/p>\n\n\n\n

Los contenidos virales y los influencers jugaron un papel clave a la hora de hablar de tendencias y buscar picos de b\u00fasquedas. Productos como la yerba \u201cC\u00f3smico\u201d<\/strong>, fragancias \u00e1rabes, vasos Quencher y peluches de carpincho. <\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Por otro lado, la mopa con balde centr\u00edfugo<\/strong> se consagr\u00f3 como un fen\u00f3meno, y solo en noviembre, acumul\u00f3 2,1 millones de b\u00fasquedas<\/strong>, asegur\u00e1ndose un lugar en el top 1 de los productos m\u00e1s buscados. <\/p>\n\n\n\n

Productos m\u00e1s vendidos en Argentina en 2024<\/h2>\n\n\n\n
    \n
  • Yerba Mate Playadito<\/li>\n\n\n\n
  • Auriculares Bluetooth In-ear<\/li>\n\n\n\n
  • C\u00e1psulas Dolce Gusto<\/li>\n<\/ul>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    La nueva edici\u00f3n de MELI Trends<\/strong>, que se public\u00f3 por segundo a\u00f1o consecutivo, tambi\u00e9n muestra las tendencias de consumo de M\u00e9xico, Brasil, Colombia, Chile y Uruguay<\/strong>. Estos datos confirman que Mercado Libre, adem\u00e1s de ser una plataforma ideal de compra, es tambi\u00e9n el espacio donde las tendencias cobran vida y conectan con los intereses de millones de personas desde las b\u00fasquedas. <\/p>\n\n\n\n

    Productos m\u00e1s buscados por pa\u00eds <\/h2>\n\n\n\n
      \n
    • Argentina<\/strong>: Auriculares Bluetooth In-ear F9-5<\/li>\n\n\n\n
    • M\u00e9xico<\/strong>: Pocophone Poco M5s<\/li>\n\n\n\n
    • Brasil<\/strong>: Jogo De Len\u00e7ol Queen<\/li>\n\n\n\n
    • Colombia<\/strong>: Xiaomi Redmi Note 13 Pro+<\/li>\n\n\n\n
    • Chile<\/strong>: Kit Taladro Destornillador Lernen<\/li>\n\n\n\n
    • Uruguay<\/strong>: Sommier 2 Plazas Espuma Alta Densidad<\/li>\n<\/ul>\n\n\n\n

      Seg\u00fan el ranking de Kantar Media Reaction 2024, el 78% de los argentinos conectados elige Mercado Libre para comprar, buscar ofertas o comparar precios. Adem\u00e1s, el informe revela que 8 de cada 10 b\u00fasquedas en la plataforma son gen\u00e9ricas<\/strong>, es decir, los usuarios buscan productos en lugar de marcas espec\u00edficas, lo que refuerza el papel de las plataformas de e-commerce como el nuevo buscador web, sensible a las tendencias y modas del momento.<\/p>\n\n\n\n

      MELI Trends no solo destaca los intereses y h\u00e1bitos del consumo online de los argentinos, sino que tambi\u00e9n los coloca en un contexto regional, reafirmando el crecimiento constante del e-commerce.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Mercado Libre present\u00f3 una nueva edici\u00f3n de MELI Trends, el informe que explora c\u00f3mo los h\u00e1bitos de consumo de los argentinos en la plataforma reflejaron las tendencias del 2024. A lo largo del a\u00f1o, e impulsado por una reactivaci\u00f3n del consumo en los \u00faltimos meses, Mercado Libre sigui\u00f3 siendo la plataforma preferida por millones de compradores […]<\/p>\n","protected":false},"author":4,"featured_media":20830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[233,89,1329,388,4140,1435,401,362,2800,2756,1468,3947,116,620,2862],"class_list":{"0":"post-20826","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-actualidad","8":"tag-app","9":"tag-argentina","10":"tag-busqueda","11":"tag-compra","12":"tag-comprador","13":"tag-consumo","14":"tag-deportes","15":"tag-estudio","16":"tag-influencer","17":"tag-informe","18":"tag-mercado","19":"tag-mercado-libre","20":"tag-moda","21":"tag-plataforma","22":"tag-yerba"},"yoast_head":"\nQu\u00e9 buscamos y compramos los argentinos en el 2024 - Sergio Lapegue<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sergiolapegue.com\/site\/2025\/02\/17\/que-buscamos-y-compramos-los-argentinos-en-el-2024\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qu\u00e9 buscamos y compramos los argentinos en el 2024 - Sergio Lapegue\" \/>\n<meta property=\"og:description\" content=\"Mercado Libre present\u00f3 una nueva edici\u00f3n de MELI Trends, el informe que explora c\u00f3mo los h\u00e1bitos de consumo de los argentinos en la plataforma reflejaron las tendencias del 2024. A lo largo del a\u00f1o, e impulsado por una reactivaci\u00f3n del consumo en los \u00faltimos meses, Mercado Libre sigui\u00f3 siendo la plataforma preferida por millones de compradores […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sergiolapegue.com\/site\/2025\/02\/17\/que-buscamos-y-compramos-los-argentinos-en-el-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Sergio Lapegue\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/facebook.com\/sergiolapegue\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-17T15:42:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sergiolapegue.com\/site\/wp-content\/uploads\/2025\/02\/mercado-libre01.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Leonardo Monta\u00f1a\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/soytoto81\" \/>\n<meta name=\"twitter:site\" content=\"@sergiolapegue\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Leonardo Monta\u00f1a\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sergiolapegue.com\\\/site\\\/2025\\\/02\\\/17\\\/que-buscamos-y-compramos-los-argentinos-en-el-2024\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sergiolapegue.com\\\/site\\\/2025\\\/02\\\/17\\\/que-buscamos-y-compramos-los-argentinos-en-el-2024\\\/\"},\"author\":{\"name\":\"Leonardo Monta\u00f1a\",\"@id\":\"https:\\\/\\\/sergiolapegue.com\\\/site\\\/#\\\/schema\\\/person\\\/00adf937d010c7f79a180dc4916a40e0\"},\"headline\":\"Qu\u00e9 buscamos y compramos los argentinos en el 2024\",\"datePublished\":\"2025-02-17T15:42:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/sergiolapegue.com\\\/site\\\/2025\\\/02\\\/17\\\/que-buscamos-y-compramos-los-argentinos-en-el-2024\\\/\"},\"wordCount\":529,\"publisher\":{\"@id\":\"https:\\\/\\\/sergiolapegue.com\\\/site\\\/#\\\/schema\\\/person\\\/083aeceeb0734cd166779ea6c0551a37\"},\"image\":{\"@id\":\"https:\\\/\\\/sergiolapegue.com\\\/site\\\/2025\\\/02\\\/17\\\/que-buscamos-y-compramos-los-argentinos-en-el-2024\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/sergiolapegue.com\\\/site\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/mercado-libre01.webp\",\"keywords\":[\"app\",\"argentina\",\"busqueda\",\"compra\",\"comprador\",\"consumo\",\"deportes\",\"estudio\",\"influencer\",\"informe\",\"mercado\",\"mercado libre\",\"moda\",\"plataforma\",\"yerba\"],\"articleSection\":[\"Actualidad\"],\"inLanguage\":\"es-AR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/sergiolapegue.com\\\/site\\\/2025\\\/02\\\/17\\\/que-buscamos-y-compramos-los-argentinos-en-el-2024\\\/\",\"url\":\"https:\\\/\\\/sergiolapegue.com\\\/site\\\/2025\\\/02\\\/17\\\/que-buscamos-y-compramos-los-argentinos-en-el-2024\\\/\",\"name\":\"Qu\u00e9 buscamos y compramos los argentinos en el 2024 - 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