{"id":19281,"date":"2024-11-17T09:35:00","date_gmt":"2024-11-17T12:35:00","guid":{"rendered":"https:\/\/sergiolapegue.com\/site\/?p=19281"},"modified":"2024-11-13T14:43:23","modified_gmt":"2024-11-13T17:43:23","slug":"cyber-monday-en-mercado-libre-se-vendieron-mas-de-7-millones-de-productos-durante-la-semana-de-descuentos","status":"publish","type":"post","link":"https:\/\/sergiolapegue.com\/site\/2024\/11\/17\/cyber-monday-en-mercado-libre-se-vendieron-mas-de-7-millones-de-productos-durante-la-semana-de-descuentos\/","title":{"rendered":"Cyber Monday en Mercado Libre: se vendieron m\u00e1s de 7 millones de productos durante la semana de descuentos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El Cyber Monday 2024 marc\u00f3 un nuevo r\u00e9cord en Mercado Libre: se vendieron m\u00e1s de 7 millones de productos, un 34% m\u00e1s en comparaci\u00f3n al Cyber Monday 2023 y un crecimiento del 23% frente al Hot Sale 2024. Estos resultados reflejan una reactivaci\u00f3n del<br>consumo dentro de la plataforma, una tendencia que se viene consolidando desde mediados del a\u00f1o y en particular en el tercer trimestre donde Mercado Libre registr\u00f3 ventas r\u00e9cord.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>\u201cCerramos una gran Cyber Week en Mercado Libre con r\u00e9cord de ventas. Durante estos d\u00edas, vimos c\u00f3mo el consumo se sigue recuperando y encontramos a un consumidor dispuesto a comprar productos de tickets m\u00e1s altos. Registramos crecimientos muy marcados (de doble d\u00edgito) medido en volumen de unidades vendidas en categor\u00edas como Supermercado, Tecnolog\u00eda y Moda. Esto refuerza el avance continuo del canal online. Para lograr estos resultados, apostamos a tener una propuesta de valor diferencial basada en la financiaci\u00f3n, la posibilidad de acceder a millones de productos en oferta, los cupones con beneficios adicionales y env\u00edos gratis.\u201d dijo Adri\u00e1n Ecker, VP &amp; Commerce Country Manager Argentina y Uruguay en Mercado Libre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>Principales datos del Cyber Monday:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br>Los 3 productos m\u00e1s comprados, medido en volumen de unidades, hasta el momento fueron:<br>1) Protector Solar<br>2) Jab\u00f3n L\u00edquido<br>3) Toallas y toallones<br><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/sergiolapegue.com\/site\/wp-content\/uploads\/2024\/11\/Cyber-Monday05-1024x683.jpg\" alt=\"\" class=\"wp-image-19282\" srcset=\"https:\/\/sergiolapegue.com\/site\/wp-content\/uploads\/2024\/11\/Cyber-Monday05-1024x683.jpg 1024w, https:\/\/sergiolapegue.com\/site\/wp-content\/uploads\/2024\/11\/Cyber-Monday05-300x200.jpg 300w, https:\/\/sergiolapegue.com\/site\/wp-content\/uploads\/2024\/11\/Cyber-Monday05-768x512.jpg 768w, https:\/\/sergiolapegue.com\/site\/wp-content\/uploads\/2024\/11\/Cyber-Monday05-1536x1024.jpg 1536w, https:\/\/sergiolapegue.com\/site\/wp-content\/uploads\/2024\/11\/Cyber-Monday05-2048x1365.jpg 2048w, https:\/\/sergiolapegue.com\/site\/wp-content\/uploads\/2024\/11\/Cyber-Monday05-630x420.jpg 630w, https:\/\/sergiolapegue.com\/site\/wp-content\/uploads\/2024\/11\/Cyber-Monday05-696x464.jpg 696w, https:\/\/sergiolapegue.com\/site\/wp-content\/uploads\/2024\/11\/Cyber-Monday05-1068x712.jpg 1068w, https:\/\/sergiolapegue.com\/site\/wp-content\/uploads\/2024\/11\/Cyber-Monday05-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Carton box and and trolley on laptop computer. Online shopping and Cyber Monday shopping concept SSUCv3H4sIAAAAAAAEAJ2Ry27DIBBF95X6DxbrWHJsN477K1EXwzCJUQhEgFtFkf+9PELFujvmXOZxZ57vb03DODiJ7LN5xijEUqnVeQteGh1wt3txS1qQrQkJ6Y2VoGrIweOi4UYB6lWpiLckMufBr45cbPZCCJ4uoUaGfyXyRKccN0VIYsgIEmO7irmVJ1bQtvt3Zn58FTdwIY2PNHBlxJIiyEZO+Su7\/niyt9oarEKaytW3QVDxw1BVuluJUl+qNOOXtOWShmbV3sYR2H7qyvBMGXMHruKWz6EsFb6AcyFDFF71wnBWc6taaeOTh9dKmAjHSH2GvuvHeezG8XDsj8P8wcoBDV6lqF3mmy4ySPZRcRknYMg76BFFO8z9oR0HMbXzTLydJtjj+YxEXITdb7+QldEZigIAAA==<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Entre los 3 productos m\u00e1s vendidos por facturaci\u00f3n se destacan:<br>1) Aires acondicionado<br>2) Smart TV 4K<br>3) Celulares<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Durante el evento, las palabras m\u00e1s buscadas por los usuarios fueron: \u201cFreidora de aire\u201d, \u201cAire acondicionado\u201d, \u201cAuriculares inal\u00e1mbricos\u201d, \u201cVentilador\u201d, \u201cCelulares\u201d y \u201cPava electrica\u201d. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Las categor\u00edas con mayor crecimiento en unidades vendidas en comparaci\u00f3n con el Cyber Monday 2023 fueron:<br>Supermercado, con un incremento del 53%; Salud &amp; Deportes, con un aumento superior al 43%; Tecnolog\u00eda y electrodom\u00e9sticos, que creci\u00f3 un 34%; y Moda &amp; Belleza, con un alza del 32%. Del total de las compras, el 55% fueron realizadas en cuotas.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/drive.google.com\/file\/d\/1xPPh4WlFmUEGQ_6zUlhxe8SQnrMQvLa5\/view\">Link a la infograf<\/a><a href=\"https:\/\/drive.google.com\/file\/d\/1xPPh4WlFmUEGQ_6zUlhxe8SQnrMQvLa5\/view\" target=\"_blank\" rel=\"noreferrer noopener\">\u00eda<\/a><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sobre Mercado Libre<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Fundada en 1999, Mercado Libre es la compan\u0303i\u0301a de tecnologi\u0301a li\u0301der en comercio electro\u0301nico de Ame\u0301rica Latina. A trave\u0301s de sus plataformas Mercado Libre, Mercado Pago y Mercado Envios, ofrece soluciones para que individuos y empresas puedan comprar, vender, anunciar, enviar y pagar por bienes y servicios por internet. Mercado Libre brinda servicio a millones de usuarios y crea un mercado online para la negociacio\u0301n de una amplia variedad de bienes y servicios de una forma fa\u0301cil, segura y eficiente. El sitio esta\u0301 entre los 50 sitios con mayores visitas del mundo en te\u0301rminos de pa\u0301ginas vistas y es la plataforma de consumo masivo con mayor cantidad de visitantes u\u0301nicos en los pai\u0301ses ma\u0301s importantes en donde opera, segu\u0301n se desprende de me\u0301tricas provistas por comScore Networks. La Compan\u0303i\u0301a cotiza sus acciones en el Nasdaq (NASDAQ: MELI) desde su oferta pu\u0301blica inicial en el an\u0303o 2007.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Cyber Monday 2024 marc\u00f3 un nuevo r\u00e9cord en Mercado Libre: se vendieron m\u00e1s de 7 millones de productos, un 34% m\u00e1s en comparaci\u00f3n al Cyber Monday 2023 y un crecimiento del 23% frente al Hot Sale 2024. Estos resultados reflejan una reactivaci\u00f3n delconsumo dentro de la plataforma, una tendencia que se viene consolidando desde [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":19283,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[3491,3948,3947,3946,2062],"class_list":["post-19281","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualidad","tag-cyber","tag-descuento","tag-mercado-libre","tag-monday","tag-ventas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cyber Monday en Mercado Libre: se vendieron m\u00e1s de 7 millones de productos durante la semana de descuentos - Sergio Lapegue<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sergiolapegue.com\/site\/2024\/11\/17\/cyber-monday-en-mercado-libre-se-vendieron-mas-de-7-millones-de-productos-durante-la-semana-de-descuentos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cyber Monday en Mercado Libre: se vendieron m\u00e1s de 7 millones de productos durante la semana de descuentos - Sergio Lapegue\" \/>\n<meta property=\"og:description\" content=\"El Cyber Monday 2024 marc\u00f3 un nuevo r\u00e9cord en Mercado Libre: se vendieron m\u00e1s de 7 millones de productos, un 34% m\u00e1s en comparaci\u00f3n al Cyber Monday 2023 y un crecimiento del 23% frente al Hot Sale 2024. 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