{"id":17491,"date":"2024-09-06T08:47:24","date_gmt":"2024-09-06T11:47:24","guid":{"rendered":"https:\/\/sergiolapegue.com\/site\/?p=17491"},"modified":"2024-08-30T08:54:17","modified_gmt":"2024-08-30T11:54:17","slug":"la-tranquera-presento-su-nueva-yerba-seleccion-especial-suave","status":"publish","type":"post","link":"https:\/\/sergiolapegue.com\/site\/2024\/09\/06\/la-tranquera-presento-su-nueva-yerba-seleccion-especial-suave\/","title":{"rendered":"La Tranquera present\u00f3 su nueva yerba\u00a0\u201cSelecci\u00f3n Especial Suave\u201d"},"content":{"rendered":"\n

La Tranquera realiz\u00f3 la presentaci\u00f3n de su nueva yerba Selecci\u00f3n Especial Suave en Espacio Brunis, Palermo, con mateada, gastronom\u00eda y pasteler\u00eda regional, show musical y exposici\u00f3n art\u00edstica. <\/p>\n\n\n\n

El evento tuvo como eje central el Lanzamiento de una Lata  Yerbera edici\u00f3n especial, customizada por el artista Miguel Angel Gasparini, \u201cel pintor de los gauchos del pago de Areco\u201d.<\/p>\n\n\n\n

La Tranquera es producida y envasada en Los Helechos, Misiones \u201cElegimos a este artista argentino porque conecta con la tradici\u00f3n, con el campo, con el caballo y la tranquera como emblemas de nuestra marca\u201d<\/em>, nos comenta Federico Petriella, Marketing Manager de J. Llorente & Cia. Por ello, para esta ocasi\u00f3n especial, Gasparini realiz\u00f3 un dibujo de su propia representaci\u00f3n del tradicional packaging de La Tranquera. <\/p>\n\n\n\n

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Este lanzamiento refuerza el v\u00ednculo entre La Tranquera y el campo argentino, homenajeando la cultura y al ritual del mate con una muestra art\u00edstica de Miguel Angel Gasparini, sumado a un Show musical del reconocido artista chaque\u00f1o Maximiliano Pachecoy y el D\u00fao Fogoneros.<\/p>\n\n\n\n

Dentro del portfolio de Yerba Mate, La Tranquera incorpor\u00f3 la nueva Selecci\u00f3n Especial Suave<\/em><\/strong> <\/strong>de paquete amarillo. Dicha versi\u00f3n se suma a las ya existentes: l\u00ednea Tradicional<\/em>, con un tono verde, y Liviana<\/em>, de tono celeste.<\/p>\n\n\n\n

De esta manera las 3 l\u00edneas, pensadas para los distintos gustos del consumidor, pueden diferenciarse f\u00e1cilmente en la g\u00f3ndola.
Al finalizar el evento, se entreg\u00f3 un Press Kit con la Lata Yerbera y productos La Tranquera.<\/p>\n\n\n\n

La Tranquera acompa\u00f1ar\u00e1 el pr\u00f3ximo evento en Espacio Brunis (El Salvador 4968) el 17 de Agosto<\/strong>,  dentro del ciclo almuerzos patrios y show en vivo!<\/strong> Se ofrece men\u00fa en tres pasos con comidas t\u00edpicas bebida, postre y de sobremesa servicio de mate con delicatessen regionales para disfrutar del show de Maxi Pachecoy,<\/strong> que en esta oportunidad contar\u00e1 con los hermanos Dellamea (del grupo 2+1 tr\u00edo) <\/strong>como invitados al encuentro! Traigan su equipo de mate La Tranquera invita la yerba!<\/p>\n\n\n\n

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La Tranquera realiz\u00f3 la presentaci\u00f3n de su nueva yerba Selecci\u00f3n Especial Suave en Espacio Brunis, Palermo, con mateada, gastronom\u00eda y pasteler\u00eda regional, show musical y exposici\u00f3n art\u00edstica.  El evento tuvo como eje central el Lanzamiento de una Lata  Yerbera edici\u00f3n especial, customizada por el artista Miguel Angel Gasparini, \u201cel pintor de los gauchos del pago […]<\/p>\n","protected":false},"author":4,"featured_media":17501,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[211,1963,696,641,3771,644,111,1819,3772,195,3770,2980,3769,2862],"class_list":["post-17491","post","type-post","status-publish","format-standard","has-post-thumbnail","category-actualidad","tag-agua","tag-evento","tag-gastronomia","tag-mate","tag-mateada","tag-misiones","tag-musica","tag-palermo","tag-pasteleria","tag-show","tag-suave","tag-tomar","tag-tranquera","tag-yerba"],"yoast_head":"\nLa Tranquera present\u00f3 su nueva yerba\u00a0\u201cSelecci\u00f3n Especial Suave\u201d - Sergio Lapegue<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sergiolapegue.com\/site\/2024\/09\/06\/la-tranquera-presento-su-nueva-yerba-seleccion-especial-suave\/\" \/>\n<meta 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